Aug. 21 is National Brazilian Blowout Day and its a day when they celebrate this new brazilian hair product. Brazilian blowout and keratin treatments are hair smoothing treatments used to straighten hair without causing any damage to the hair follicles. These treatments bond protein to the outer layer of the hair, which help smooth, protect, soften, and relax the hair. The bonding process takes place once a flat iron is applied.
Both treatments remove frizz, add shine, seal in color, and decrease blow dry time, but a Brazilian blowout is often the preferred option. Before we get into the reasons why, let’s discuss these treatments in detail.
Brazilian hair straightening treatments eliminate frizz, straighten the hair and last about three months. They cost about $150–$600 depending on the hair length. These keratin-based treatments are performed on all types of chemically-treated (bleached, hi-lights, coloured, permed, relaxed or previously straightened) and virgin hair. The technique of the application is similar to the Japanese Yuko System in the way that heated flat irons are used to close the product into the hair cuticle.
These treatments aim to straighten curls and waves and to reduce frizz. The treatments do not guarantee completely straight hair, although if performed correctly they can reduce between 50 and 80 percent of the curl depending on the original hair texture. Treatments last around 10–12 weeks and repeating the treatment every few months will allow for treatment of new growth. Depending on the treatment used, downtime after it is performed ranges from no-wait to a 72-hour period in which the recipient cannot wash or wet the hair, exercise, tuck the hair behind the ears, or pin it up with any hair clip, pony tail holder or headband, as doing so may compromise the result of the treatment.
It’s known in the European Union as Alisado brasileño, which has increased its popularity over the last 4 years bringing up more beauty salons practicing this technique which has a price up to €400 a session. It is also confused or mistaken for keratina but this is another hair treatment.
One of the biggest benefits of receiving a Brazilian blowout instead of a basic keratin treatment is that a Brazilian blowout is a lot more convenient. The process only takes about 90 minutes whereas other keratin treatments take between two and three hours to finish and you still need to wash out the product after three days.