If the Brazilians are known, among other qualities, for creativity and originality in the world of beer is no different. With the growing market for specialty beers, the country took a leap in quality and variety of labels that are available to a public increasingly demanding.
According to the Brazilian Kathia Zanatta, bier sommelière from the school Doemens Akademie in Munich (Germany), it is apparent that new market development in Brazil, both by the increased availability of domestic and imported labels and by supply and demand for information about specialty beers in courses, lectures and events.
“However, most of the population prefers consuming lagers beer rather conventional (group where are inserted Pilseners beers, Bocks and American Largers) and does not have sufficient access to information or special labels to consume them,” he says.
For a beer, Brazilian labels often seek lighter and refreshing. The wheat beer is one of the most remembered by experts as a style that is gaining ground and many of them have elements of Brazilianness.
For the beer sommelier and columnist for the Good Gourmet, Celso Luis Jr., in Brazil there is a variety of regional ingredients and local breweries are free to test your creativity. In many countries, where production is secular, there are strict rules for the production of the drink, as is the case in Germany where there is legislation that regulates the manufacture.
Here in Brazil, manufacturers make their experiments with regional ingredients such as coffee, Amburana (wood), brown sugar, and jabuticaba (fruit). “One of the main characteristics of Brazilian beer is that even adding unusual flavors, they do not lose the essence of the original styles,” he says.
Such is the case of Falke Vivre pour Vivre, of the Style Sour Ale with “jabuticaba”. This label is seasonal because it depends on the time of the fruit harvest which is between October and November. “The jabuticaba gives flavor and sweetness to beer, competing against the notes and acetic acid,” says journalist and columnist for beer, Roberto Fonseca. He further points out that the drink is a good pair with more sugary desserts, especially chocolate based.
Brazil is the fourth largest beer market in the world, having produced over 10 billion liters in 2010 and had an annual per capita consumption of 53.3 liters.
The Brazilian beer market is dominated by large factories, which together hold 98.2% market share. AmBev, Schincariol Group, Heineken Brewery and Petropolis, companies that dominate the market, basically provide Light Pilsen style beers.
From the mid-90s in the country began a movement of revolution of micro breweries, who lives a moment of ascension, with Brazilian beer being awarded in international competitions and the discovery by the consumer public, but still only represents 1.8% of the market.
Some microbreweries in Brazil• Beer Babylon
• Brewery Backer (Belo Horizonte – MG)
• Brewery Canoinhense (Canoinhas-SC)
• Eisenbahn (Blumenau-SC)
• Borck (Timbo-SC)
• Heimat (Indaial-SC)
• Bierland (Blumenau-SC)
• EikBier (Taboão da Serra, SP)
• Zehn Bier (Brusque-SC)
• Brewery Schornstein (Pomeroy-SC)
• Opa Bier (Joinville-SC)
• Beer Island (Florianópolis-SC)
• Baden Baden (Campos do Jordao, SP)
• Falke Bier (Ribeirão das Neves, MG)
• Krug Bier (Belo Horizonte-MG)
• Lupus Bier (Fortaleza-CE)
• Beer Amazon (Belém-PA)
• Bier Schmitt (Porto Alegre-RS)
• Brewery Bamberg (Votorantim – SP)
• Beer Mix Classic (Volta Redonda – RJ)
• Colorado Brewery (Ribeirao Preto)
• Bier Dana (Aldeia da Serra, SP)
The major breweries in Brazil and their brands:• AmBev (Skol, Brahma, Antarctica, Bohemia, Original Mountain Malt, Polar, etc.)
• FEMSA (Kaiser, Sun, Bavaria, Heineken)
• Primo Schincariol (Nova Schin, Primus)
• Breweries Cintra (Cintra)
• Itaipava (Itaipava, Crystal, Petra)
During the summer, the consumption of the drink becomes much higher. During the Carnival there is a great consumer boom in the country. At the Oktoberfest in Blumenau, consumption even exceeds 400,000 liters in 18 days of celebration.
The production of beer only for local consumption was also the goal of micro breweries began to emerge in Sao Paulo (and interior), Rio de Janeiro and Belo Horizonte. Only in the mid-2000s they began to venture into the craft bottled beer market, risking new styles and new marketing strategies.
In the last decade Brazil also saw an increased interest in specialty beers in general, with increasing imports of specialty beers in Europe. These imported beers usually cost more than the local craft beers.
Market share in 2009:AmBev (InBev) (70%), Schincariol Group (11.6%), Petrópolis brewery (9.8%), Heineken (6.9%), Other (1.73%).
Most popular brands in 2005: Skol (32.6%), Brahma (20.4%), Antarctica (13.6%), Nova Schin (10.2%), Kaiser (8.9%).