The Lion of Judah Cola brand, created in 1999 by the brazilian evangelic businessman Moises Magalhaes, in partnership with the Universal Church of the Kingdom of God, released promotional videos on their profiles on Facebook and YouTube in which they state to have come to the market to replace Coca-Cola in Brazil and worldwide.
In one of the films, Magellan tells the story of how his brand was created- he said, by a revelation of the Holy Spirit – and makes several criticisms to the American competitor. Among them, that the product formula would bring cocaine in their composition, addicting consumers.
“Coca-Cola written on the contrary, says ‘Hello, devil.” She’s the dirty water of hell, to addict the person in cocaine, “says Magalhaes.
“In 1980, President Ronald Reagan, tried, through the fight against drugs at the time, changing the formulation of Coke, and created ‘Coke’, which was not successful, and they returned with the same formula in 1886,” says the entrepreneur in another video.
In the movies, Magalhaes recruits church members to work in the mission to take the Coca-Cola’s market through a network that is expected to reach 7 000 distributors and that would sell, in addition to soft drinks, juices and biscuits of Lion of Judah brand.
Watch here on The Locals of Brazil:
If you want to know more about the Universal Church of the Kingdom of God and the money making churches of Brazil, read this: http://www.thelocal.com.br/articles/religion-a-business-model-in-brazil-the-devil-joins-the-fight-between-edir-macedouniversal-and-valdemiroworld-church-of-god/