Yelp, the american giant website of online recommendations, aired on Thursday its Portuguese version in Brazil, which should stir the segment in the country. So far, Kekanto, Pointer, Foursquare and Google (with its mapping service) maintained similar pages, gathering consumer ratings on local trade and services.
Like rivals, Yelp offers searches by facilities, enhanced service in applications for phones and tablets. All versions will be in Portuguese.
The company was founded in 2004 in San Francisco, California, by Jeremy Stoppelman, former executive of the company’s online payments PayPal. His goal was to help people find services in large cities.
The site became popular in the United States and even received an offer from Google in 2010, that was rejected. Steve Jobs from Apple dissuaded Stoppelman from the idea of selling the business. Currently the site is used by 108 million users monthly, brings together 42 million reviews and is present in 22 countries.
In Brazil, the company will have data services across the country, but São Paulo and Rio de Janeiro will be the initial focus. In the capitals, Yelp communities have a manager responsible for encouraging people to write reviews of places that they frequent. There is local content, such as categories like Temakeria and local food.