The digital campaign “Halloween” shows real customers in a brand store in São Paulo being surprised by monstrous characters in the dead of night. More than ten hidden cameras recorded the scares with undead and other scary figures that emerged after blackouts in the store. Even the attendants turned to play with the participants.
The video, which will be promoted on social networks throughout the month, builds on the success of pranks, very popular phenomenon in social networks. The commercial was produced by Sentimental Film, directed by Gian Carlo Belotti.
Inspired by the insight “delights with mischief,” the campaign in which the film is part promotes thematic novelties brought to the menu especially for the occasion.
This is the case of Halloween Whopper sandwich in brown bread inspired by the success it had in Japan and already established Chicken Fries, returning to the menu of new stores in exclusive packages for the date.
There will also be an activation on social networks. On Twitter, a mummy will take over the account of the network every day at 13h13 from October 13. With a sour and gloomy language, it will encourage pranks between friends.
Facebook, posts gain that same language and images that recall the date. The pranks become even stronger through a partnership with the YouTube channel “is not serious”.