Brazil is the second-ranked at the number of gym academies, having to face the United States, which has nearly 30,000 academies.
Data are from the last report from IHRSA Association (International Health, Racquer & Sportclub), an international organization of the sector.
Brazilian Fitness influences have a wide net of followers on Instagram and other social media platforms, showing how strong the fitness industry is in the country and the reasons are:
- Increase in income of the population;
- Dissemination of healthy lifestyle;
- Brazil to host the World Cup in 2014;
- Brazil to host the 2016 Olympics;
And amazingly, the growth of the fitness sector was driven by the Emerging Class (Class C and D).
Forecasts for the fitness industry in Brazil
In the next 10 years Brazil will be the greatest country in the area of physical activity, health and well-being;
The segment that will grow the most are the low cost gyms; The rise of the bottom of the pyramid of classes will further boost the growth of the fitness industry.
Prices for working out range from R$ 50 to R$ 75.
Indicators that are thermometers of the Fitness Industry
In September, the IHRSA Fitness Brazil (trade fair Fitness) waiting 15 foreign exhibitors to come to the country for the first time;
Rio Sports Show, trade show also correlated with physical activities, presents the following numbers:
There is a great opportunity for businesses in the fitness food area and fitness clothing industry, since Brazil is also a tendency launcher.
Brazil leads all indicators in revenue ($ 2.4 billion) in number of academies (23,398) and number of users (7 million). Mexico and Argentina are the second and third largest markets in the region. Mexico generates about $ 1.5 billion in revenues over 7800 gyms that cater to 2.7 million members.