The icá, a type of saúva ant used to make a type of farofa typical to the Paraíba Valley cuisine, in São Paulo, is being marketed and social through social networks in Brazil. A one liter bottle of the delicacy comes to be sold for up to R$ 100 in social networks and became a source of income for families in the region.
The insect, which flies only appears at this time of year – at which occur mating swarms of these ants. Anyone who enjoys markets or the ant, takes the time to hunt.
A administrative assistant from Pindamonhangaba, is unemployed and taking the time to make money selling ants. She sells a liter of delicacy by R$ 70 and her primary marketing channel is in the product sales groups in social networks.
“It’s the first time I’m selling, it sells well and is helping me in this difficult time,” said Carolina, who is who hunts the animals. She said she always liked to eat the delicacy than in previous years she hunted the insect to eat.
A street here in a neighborhood of Pindamonhangava, turned black from so many içás this first week of november so different families got together to hunt and collect these ants on the streets and on local farmlands.