We know you are looking for them. We know you want to use them on your graphic projects. And the Rio ‘16 committee has already finalized the typography of the next summer games. Designed by Dalton Maag, the office of venerable Swiss typographer Bruno Maag, the font represents an about-face for Olympic type design. Maag’s 5,448 character brush script is organic where London’s was jagged, joyful where London’s was “dissonant,” and expressive where London’s was tightly wound.
But careful before using it for commercial purposes, the Rio Olympic Games 2016 brands are carefully copyright protected.
For more information, visit the section of the official website about brand protection.
Rio 2016 Olympic Games font
All the Olympic and Paralympic brand pillars are represented in the Rio 2016 font, and in the creative process that gave shape to it. ‘Harmonious Diversity’ is seen in the curves, as each one has a unique shape, but they work together as an integrated and unified set. The ‘Olympic Spirit’ and the ‘Paralympic Spirit’ are reflected in the fluidity of the lines, simulating the agility of the athletes’ movements. ‘Contagious Energy’ is also present in the character set, in the different height of the letters, and in the bold connections. ‘Exuberant Nature’ is present in the letters’ overall design, and finally, ‘True Engagement’ is present in the creation process, which included the participation and involvement of several different teams of people.
I am the Olympic Games mascot, a mixture of all the Brazilian animals. I was born out of the explosionof joy that happened when they announced that Rio would host the Olympic Games, on 2 October 2009.
I am the Paralympic Games mascot, a magical creature, a fusion of all the plants in the Brazilian forests. I was born out of the explosion of happiness when we found out that the Paralympic Games were coming to Rio, on 2 October 2009.
Sport pictograms are graphic icons facilitating the visual identification of each sport and are a Games tradition. In 2016, each Olympic and Paralympic sport will be represented by a unique pictogram for the first time. The Rio Games have 64 pictograms – 41 Olympic and 23 Paralympic – and you can check them out below. Also see our image gallery of the creative process for the pictograms, learn about the origin of this tradition and share your favourite ‘picto’!