The planned communities are a recent trend of the Brazilian real estate market. The subject was highlighted at the recent Complan – International Seminar of Planned Communities that happened in Costa do Sauipe, and was organized by ADIT, the Association for Real Estate and Tourism Development of Brazil.
Planned communities are basically an evolution of the large condominiuns(condos, residential areas) as the famous Alphaville. These communities now congregate in the same area, residential and commercial buildings, shopping malls and parks.
This growth happens fundamentall because Brazilians are seeking safer places to live, hiding themselves in “pockets of security”. This new development trend is also a solution of the housing market as it is a product that develops land very quickly and leaves them ready to be offered to the market. According to the ADIT, this sector will help pull the construction market up in the coming years.
The planned communities have great strength in Brazil because other than moving the local economies, they are one of the best ways to enhance areas that previously had little or no value in the real estate market. This current trend is especially true in some areas of large cities, and it has been possible due to an increase in the income of the population.
Most capital cities have developed projects with this profile recently, according to recent report from Isto É Magazine, that also noted that despite recent growth, this type of project also reveals that something is wrong in the planning of brazillian cities. Basically, companies are doing what the government should do and does not.
The report, reveals some of these projects, like the Reserva do Paiva in Pernambuco, with 256 acres and 8.5 miles of beach. Another project is the peninsula in Barra da Tijuca, which will have up to 15,000 residents in 51 buildings and a mall, in a land of 800 000 square meters.
In research conducted by this blog, we found that prices on the Peninsula, near Barra da Tijuca in Rio de Janeiro, start at R$ 1,000,000 for a 3-bedroom apartments. In other planned communities in Brazil there are other units with more affordable prices for the working class and the Brazilian middle class.