These are not five star hotels or luxury spas, not even resorts, but the amount the residents willing to leave their homes in the 12 World Cup host cities in exchange for extra money is a high standard. The World Cup, which will be held between June 12 and July 13 , warmed up the brazilian real estate rental market with exorbitant and even prohibitive prices. In São Paulo, where the opening will be in Corinthians Arena, the monthly rent of a house in the Itaquera neighborhood goes from R$20 thousand to R$ 390 thousand. You read that right, it starts at ten thousand dollars! Around the country, the examples are the same!
According to Revista Exame, a realtor in Sao Paulo put her own house for rent. The property, located 3.4 km or 40 minutes from the Itaquerão stadium, has four bedrooms and will cost R$ 120.000 for 40 days. The value corresponds to an entire year of working with commissions. Mind you that 40 minutes is still very far in Sao Paulo, where traffic is fierce. If it was not at the World Cup season, she would rent the property for R$ 3000 or R$ 3500.
On the internet or on real estate rental agencies abound ads with photos and explanations in English. To attract tourists, in addition to rent, some owners offer pick up service at the airport and city tours.
Someone is renting a property facing the sea in Itararé beach in São Vicente(SP), with three bedrooms. The daily rate is R$ 500.00. While rented, the owner plans to stay in his own home in the Sao Paulo Capital. Sao Vicente is a famous coastal area of the state of Sao Paulo, known for crime waves during the summer when the town gets packed with tourists.
More revealing is a simple search at AirBnb during the World Cup days. The prices are astonishing! At the picture above, an apartment at Tijuca in Rio de Janeiro, the neighborhood where the Maracana stadium is, goes for 16.000 dollars a month!
At the official FIFA accomodation website, the prices start at R$ 88 a day for one person. But the prices in Brazil have been high not only for real estate. You will find crazy prices for everything else you might need while there: restaurants, food, gas, even drinks! See for yourself, watching this video from Globo, that shows a shrimp omellete for R$ 99 in Rio de Janeiro!