In friendly matches leading up to the World Cup, the victory of Argentina over Brazil meant a double defeat dose to Nike, sponsor of the Brazilian Football Confederation, CBF. The game represented a chance to strengthen the company’s image in the United States, through it’s main player and sponsored athlete Neymar. For that, the sporting goods factory has invested heavily in publicity surrounding the match that took place earlier in the month of June in New Jersey, United States.
However, Neymar did not shine as expected. In the end, Nike saw what was to be his party finished by a celebration of rival Adidas. And the competition triumphed twice. With the Argentine national team, sponsored by them, and with Messi, their poster boy. With one of the best performances by their team, the Argentine star dazzled Nike. The sponsor of the Brazilian team and main striker Neymar, who plays for Santos in Brazil, now hopes that Neymar will enjoy a better chance to grow in the European market during the London Olympics.
According to some Brazilians attending the match, if Neymar does not mature and decides to go play abroad, he will always play that way for the Brazilian Team, and this will be proven in the 2014 World Cup. Most professional players play outside their countries in well paying european teams and have a more aggressive soccer. If it depends on Neymar for Brazil to win the World Cup, Brazil does not have a chance.
Americans stadiums show their level of organization
A code of conduct at the MetLife Stadium, where the game happened, prohibits any anti-social attitude. The measures would be impractical if adopted in the Brazilian stadiums. For example, whoever is caught talking dirty word during the match is removed from the stands. And it is not allowed the use of offensive T-shirts. Smoking is also banned. Even a system to tell on offenders was implemented. The fans that see someone cursing, can send anonymous SMS to the organization. The security will go to the “accused offender” and send that person out of the arena.