FIFA has banned the use of social networks by players for advertising purposes during the World Cup, which will take place from June 12 to July 13 in Brazil. The organization that governs world football sent a regulation of media and marketing for each of the 32 teams participating in the tournament, stating that the merchandising at these large sites will be considered as ambush marketing.
Great names of the Brazilian team, as Neymar, Bernard, Hulk, David Luiz and Daniel Alves, use of sponsored posts to make money. The former Santos playmaker in Barcelona and currently is sponsored by Claro and Panasonic, companies that are rivals to FIFA’s partners, Sony and Oi.
There are two articles in the General Law of the World Cup that legitimate punishments such as fines to the companies and even prisons, which can last for a year to those responsible for the ambush marketing during the competition. The Brazilian Football Confederation (CBF) guided athletes on measures imposed by the entity chaired by Joseph Blatter and is in accordance with the resolution.
Social Media is a big deal in Brazil
Twitter’s subsidiary in Brazil will receive approximately R$ 80 million in investments by 2015. Much of the resources are going to the area of technology, but also there will be investments in marketing and hiring personnel. Brazil is the second largest market for the company, with 33 million users, only behind the United States.
Looking for the World Cup 2014 official font?