Embratur campaigns to strengthen the country’s image abroad

The Brazilian Tourism Institute (Embratur) launched on Wednesday a new advertising campaign for the international market, with a focus on major events planned for the country, the World Cup and the 2014 Olympic Games and the Paralympic Games 2016 in Rio de January. The campaign shows the brazilian natural beauties in a warm and cozy place to receive visitors. The campaign’s target markets are the United States, Argentina, Chile, Colombia, Mexico, Germany and the UK and it will last until June 2014, with the first phase from October 23 to November 30.

The videos are available on http://www.youtube.com/user/visitbrasil

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Joe Cloud
Dutch, American, Brazilian... lived there for 5 years and owns property in Brazil. Out of the country for a few years now and would like to go back, however current circumstances tell me it's not the right time.