If you want to escape the gringos and watch the World Cup games as a Brazilian and experience the Brazilian vibe, a group of friends ensures that there will be plenty of space in Rio de Janeiro. This group of friends has put together a space to watch the World Cup games for free at the so called Alzirão in Tijuca, north zone of Rio, where a popular party for up to 30 thousand people happens since 1978.
The event will have LED screen, decoration, sound system, shows and bars. Alzirão, at the corner of Rua Conde do Bonfim e Alzira Brandão is about a mile from Maracana, and started when a group of people decided to put a 20 inch screen on the street to watch the “Seleção”, the national team together. Since then, the event just grew and consolidated itself as one of the most traditional events linked to the World Cup in Rio.
The event is very professional, with security guards and all, but this year, the event had some very special difficulties. The “Lei Geral da Copa”, a set of laws put together by the government to ensure the World Cup would happen, protects some of the FIFA World Cup brands. That has made it hard for example, to showcase sponsors. If FIFA brands are shown at the Alzirão, that is not an official FIFA event, they can even go to jail.
The municipal administration reported that despite not providing financial support, it has guaranteed that the party will occur. The state government of Rio de Janeiro on the other hand, has included Alzirão in the list of projects benefited by the Sports Incentive Law. Through this law, the state gave up R$ 2.4 million in taxes to support the organization of the party. Companies that decide to sponsor the Alzirão event are eligible not to pay taxes on it.
The video below shows the history of the Alzirao throughout the years. In Portuguese:
This other video in english: