After Brazil’s defeat in the World Cup, Nike, the manufacturer of sporting goods bet on a video full of emotion to bring the pride of the Brazilian people back.
After the painful elimination of the Brazilian team in the 2014 World Cup, Nike leverages the low astral widespread in sports to give a boost in fans to Brazil fans and athletes. The new video for “Dare to be Brazilian” campaign, remember that the Olympic Games of Rio de Janeiro are right there, in 2016.
The preparation is the main message of the video, entitled “Tomorrow Starts Now”. Starring in the video are brazilian sport players like Basketball’s Anderson Varejao and Leandro, Pentathlon’s Yane Marques and the duo Maria Clara and Carol Salgado, from Beach Volleyball.