Brazilian entrepreneurs seem to have taken advantage of the World Cup in the country to feature the famous Brazilian way and profit more from the increased demand for services from tourists during the event. The host cities of the events received several complaints of unfair practices in consumer relations. Among the cases that draw attention, are charging up to R$120 (U$D 60) per period in parking lots near the stadium, taxi drivers running with no taximeters, different price for foreigners in restaurants and even collection of fees to get into bars.
In Rio de Janeiro, consumers pointed that four restaurants in Ipanema have practiced different prices during the World Cup. In one, the charge per kilo of food rose from R$ 40 to R$ 80. Asked by locals, the owner of one of the stores said that he would charge the “old price” for locals.
Pay to enter
During the World Cup, a few bars instead of raising prices, began to charge a fee for entry without apparently having a differentiated service to justify the charge. The prices increased from R$ 10 to R$ 40 at a local bar.
In Curitiba, snack bars at the airport Alfonso Pena did not display menu with prices to customers. Following the complaint, the malpractice was resolved.
Scalpers charge up to 50 times more per ticket
Abusive pricing are also charged by scalpers. Ticket Sites like Live Football Ticket charge € 791.35 (R$ 3000) for tickets in sector 3 in a match of the quarterfinals at the Maracana, while the same ticket costs about R$ 380 for foreigners on the FIFA website.
Taxi drivers turn off the taximeter
At airports like Santos Dumont and Tom Jobim, the taxi drivers were targeted by complaints made by tourists regarding charging the run without the use of the taximeter or a price list, which is forbidden by law.
Taxi runs that should cost R$ 30 cost R$ 120 for fans. If the person does not accept the value, the taxi drivers order them out of their cars.